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JIESHUN Helps a Shopping Center Optimize Parking Operations and Increase Revenue

Aug 12,2024

Max City is a large shopping center located in Bao'an District, Shenzhen. Since its opening during the summer of 2023, it has quickly risen to the top three shopping destinations in the area, becoming a preferred choice for residents seeking shopping and leisure. While this popularity has brought an influx of visitors to the mall, it has also highlighted significant parking challenges.

During peak times, such as afternoons, evenings, and weekends, the shopping center experiences high traffic volumes, leading to parking constraints and a poor experience for visitors. Conversely, during off-peak times, the parking lot has a high vacancy rate, resulting in wasted resources. These issues pose operational challenges for the parking management team.

Max City in Shenzhen

To enhance the quality of parking services and address the current imbalance in space utilization, while also improving the customer parking experience, JIESHUN has provided Max City with a "cloud hosting + refined operation" parking solution. This not only optimizes the user experience but also generates additional revenue for the operators. Let's explore JIESHUN's innovative solution in detail.

01 Cloud Hosting Enables Unattended Smart Parking

The shopping center collaborated with JIESHUN to upgrade its existing parking facilities with a cloud-hosted, unattended solution. JIESHUN Cloud Hosting is a comprehensive parking management service, fully developed by JIESHUN, offering integrated, closed-loop operations for smart parking systems. This solution creates a truly unattended parking experience.

With the implementation of cloud hosting services, the shopping center's parking lot reduced the need for on-site staff. Customers can now enjoy a smoother experience when parking, paying, and exiting the facility. This leads to better customer satisfaction, cost savings, increased revenue, and digitalized operations for the management team. Through JIESHUN’s advanced management platform, staff can remotely oversee operations and monitor the status of parking facilities in real time.

Cloud Hosting Enables Unattended Smart Parking

The entrance and exit lanes have been equipped with high-definition recognition cameras and auxiliary cameras, supported by an accurate license plate recognition system. This setup not only ensures a high success rate in vehicle identification, enhancing traffic flow but also includes anti-fraud measures to monitor and prevent parking fee evasion, reducing potential revenue losses.

Significantly, the system automatically monitors the parking lot's operational status, with cloud-based customer service representatives available 24/7 to promptly address any issues customers may encounter. The digitalized intelligent management system reduces the costs associated with manual maintenance, while the dedicated after-sales service team ensures that both customers and management receive swift, professional technical support, maintaining a high-quality parking experience.

02 Optimized Services and Refined Operations Boost Revenue

After conducting a thorough analysis and using insights from the intelligent management platform, JIESHUN developed a refined parking space-level operational strategy for Max City. This strategy specifically addresses the challenges of parking congestion during peak times and underutilization during off-peak hours.

By integrating an online app with a parking guidance system, customers can quickly locate available parking spaces, significantly reducing the time spent searching for a spot within the lot. Furthermore, the operators have strategically placed payment information at key transit points, allowing drivers to pre-pay and receive electronic invoices online. During peak hours, such as weekday afternoons and weekends, a fast-track lane is set up to minimize exit payment wait times and improve traffic efficiency.

Additionally, the shopping center's surrounding areas are home to numerous office buildings and residential communities, whose residents are not only the primary customer base but also have substantial parking needs. To attract more customers, the shopping center, leveraging JIESHUN's parking operations plan, offers discounted or free parking during off-peak times. A monthly pass service is also available, optimizing space usage through staggered parking, thereby activating underutilized parking resources.

Through these strategies, the shopping center's parking lot has achieved increased revenue, with the off-peak monthly pass service alone generating an additional 10,000 RMB in monthly income.

JIESHUN's parking solution has not only effectively addressed the operational challenges faced by Max City but has also boosted their revenue while providing an improved parking experience for all mall visitors. Looking ahead, JIESHUN is committed to further innovating in smart parking, delivering superior parking solutions to operators and users alike.

JIESHUN, Your Partner in Smart Parking and Access Control!