In the heart of Foshan’s Qiandeng Lake business district, Denghu Tiandi, a high-end open commercial complex, is breaking through traditional parking revenue limits with JIESHUN’s digital parking operations strategy.

With 12 lanes and 680 managed parking spaces, JIESHUN’s customized digital operation plan fully unlocked the project’s parking potential within just four months. The result: over RMB 1 million in new income and a new model for parking asset growth centered on resource monetization, service optimization, and sustainable profitability.

From Underused Spaces to a Thriving Parking Asset

At the start of operations, Denghu Tiandi faced several challenges: low parking utilization, outdated equipment that did not match its upscale image, and limited marketing channels to attract traffic.

JIESHUN addressed these issues step by step. It first leveraged its Parking E-commerce Partnership Program to boost parking revenue through data-driven sales strategies. Later, the team introduced a series of diversified operational measures, including digital parking vouchers, flexible monthly passes, shared parking spaces, and EV charging integration. These initiatives quickly gained the client’s trust and recognition.

Turning Parking Resources into Instant Revenue

When vehicle flow was still developing, JIESHUN implemented an innovative “parking resource buyout” model. By combining bulk voucher purchases, monthly pass exchanges, and parking space leasing, potential resources were converted into immediate cash flow. Within a short period, the project generated more than RMB 1 million in funds, ensuring stable revenue and reducing operational risks.

Beyond financial returns, the strategy strengthened user engagement. Parking discounts helped retain loyal users and attract new customers from outside the complex. Using JIESHUN’s smart labeling and data analysis, user demand was segmented to offer tailored parking packages that met different needs, improving satisfaction while driving both parking and commercial traffic.

Through resource optimization, the project also upgraded all 12 entry and exit lanes with premium barrier systems at zero cost, significantly improving traffic flow, service quality, and the district’s overall brand image.

Zero-Cost Growth and Fully Activated Resources

JIESHUN demonstrated the strength of its “Platform + Operations” approach. Through the JParking platform, which reaches over 140 million drivers nationwide, Denghu Tiandi was able to list its parking spaces with no upfront cost.

The operations team analyzed parking frequency and usage data to design customized monthly passes — including all-day, daytime, and nighttime options — tailored to driver habits. By benchmarking nearby parking prices and accessibility, they created competitive pricing packages that reached potential users precisely through digital marketing, bringing in new customers efficiently.

Within four months, these efforts added nearly RMB 10,000 in extra monthly revenue. The client remarked, “JIESHUN’s operational expertise has helped us completely redefine the value of our parking asset.”

To meet rising EV charging demand, JIESHUN also helped the project introduce charging facilities without capital investment, creating a new income stream while fulfilling EV drivers’ essential needs. Bundled “park and charge” packages further enhanced user loyalty and long-term revenue stability.

Looking Ahead: Deepening Digital Operations

The success at Denghu Tiandi is just the beginning. Building on excellent results and seamless cooperation, the project owner plans to deepen collaboration with JIESHUN by adding DC fast chargers, upgrading parking guidance systems, and exploring more opportunities to maximize asset value.

This successful case vividly illustrates JIESHUN’s “AI + Parking: Operations Drive Value” philosophy. Through a powerful combination of resource monetization, zero-cost traffic growth, and service upgrades, JIESHUN has delivered tangible financial results, sustainable income growth, and efficient management — helping clients accelerate their parking assets into the era of smart, digital operations.