JIESHUN has recently secured a major parking operation contract for six premium commercial office properties owned by SOHO China in Shanghai, with a total contract value of RMB 161 million.

Under a five-year partnership with Beijing Soho Property Management Co., Ltd., JIESHUN will provide parking operation and management services for six landmark commercial complexes, including:

• SOHO Donghai Plaza
• SOHO Fuxing Plaza
• SOHO Zhongshan Plaza
• Bund SOHO
• Gubei SOHO
• SOHO Tianshan Plaza

The portfolio includes a total of 3,325 parking spaces across some of Shanghai’s most prestigious business districts.

This collaboration marks another significant milestone for JIESHUN in large-scale parking asset operations within China’s top-tier cities, further demonstrating market recognition of its digital parking operation capabilities.

Industry Evolution: From Supporting Infrastructure to Value-Oriented Operations

Today, urban parking challenges are no longer driven solely by insufficient parking supply, but increasingly by inefficient utilization of existing parking assets.

Despite a nationwide shortage of parking spaces, utilization rates at many existing facilities remain below 50%. Simply adding more parking spaces is no longer enough. Improving operational efficiency and unlocking the commercial value of existing parking assets has become the industry’s new focus.

As one of the first companies in the industry to complete the transition from payment services to full-scale parking operations, JIESHUN has redefined the concept of “parking operations.

Its approach focuses on transforming parking facilities from traditional supporting infrastructure into revenue-generating operational assets—unlocking the hidden value of parking spaces through digital management, operational optimization, and diversified monetization strategies.

Digital parking asset operation services, including parking facility leasing and operational management, have become a core pillar of JIESHUN’s long-term strategy.

Leveraging its integrated capabilities across Smart Hardware, Cloud Software Platforms and Operational services, JIESHUN has developed an industry-leading model for parking asset digitalization and operation. The SOHO China project represents another major deployment of this model within premium commercial real estate scenarios.

Bringing Digital Parking Operations to Shanghai’s Landmark Commercial Districts

All six awarded projects are located in Shanghai’s prime commercial areas, where parking management requires exceptional operational efficiency, premium user experience, and strong integration with surrounding commercial activities.

JIESHUN will provide full-cycle digital parking operation services covering operational management, customer experience optimization, and commercial ecosystem integration.

Operational Efficiency: Maximizing Parking Asset Value Through Digitalization

At the operational level, JIESHUN’s next-generation cloud-managed parking platform combines smart parking hardware, AI-powered proactive services, intelligent anti-evasion systems and end-to-end remote operation management.

This enables operators to reduce revenue leakage, improve operational efficiency, lower labor costs, and ensure full revenue collection.

In addition, leveraging data analytics capabilities, JIESHUN can implement refined operational strategies such as:

• Dynamic pricing by time and zone
• Shared parking during off-peak periods
• Corporate parking packages
• Integrated parking and EV charging operations

These strategies help maximize both parking space utilization and overall asset revenue.

Experience Upgrade: Making Parking Seamless and Frictionless

For drivers and daily commuters, JIESHUN will integrate the online service capabilities of its JParking platform into the projects.

Through the platform, users can reserve parking spaces online, receive parking discounts, enjoy seamless cashless payment and obtain electronic invoices online.

By optimizing the entire parking journey—from entry to exit—JIESHUN aims to reduce waiting times and improve convenience, ultimately enhancing the attractiveness of the commercial properties themselves.

Proven Expertise and Scalable Service Capabilities

Parking asset operation is a long-term business requiring deep operational expertise and continuous optimization.

In recent years, JIESHUN has managed more than 200 parking projects across over 100 cities nationwide, including many landmark developments and complex mixed-use projects such as Longhu Financial Center in Zhengzhou, Shanghai Changning International, Shenzhen Zhongzhou Holdings Financial Tower and Chongqing Public Housing Projects. To date, JIESHUN has operated and managed more than 1.6 million parking spaces nationwide.

Winning the SOHO China project marks another important milestone for JIESHUN’s digital parking asset operation strategy in the premium commercial real estate sector.

The project not only validates JIESHUN’s integrated capabilities across hardware, software, and operations, but also provides another benchmark case for large-scale parking operations in the core districts of China’s first-tier cities.

Over the next five years, JIESHUN will continue to accumulate operational expertise in premium urban commercial parking assets, further supporting the digital transformation of modern parking operations.